The Old Head Process

Luxury Certainty.
Artisan Flexibility.

High-end clients don't want more options — they want confidence that the finish will be right, the process will be clean, and nothing will surprise them.

01

Discovery

Understanding Light, Architecture & Intent

Every project begins with a conversation — either on-site or at our Material Library. We walk through your space, noting light conditions, substrate realities, and your vision.

  • 45–90 minute consultation
  • Lighting and substrate assessment
  • Style and finish preferences
  • Timeline and scope alignment
Deliverable: Project Direction Brief
Discovery - Understanding Light, Architecture & Intent
02

Concept

From Inspiration to Direction

We distill your inspiration into 2–3 clear directions. No Pinterest chaos — just curated concepts with reference images, finish recommendations, and palette suggestions.

  • 2–3 curated design directions
  • Reference imagery and mood
  • Recommended finishes and sheens
  • Suggested color palette
Deliverable: Concept Board
Concept - From Inspiration to Direction
03

Sampling

The Luxury of Certainty

This is where we separate from the rest. Custom sample boards — each named, documented, and QR-coded — tested in your actual space, under your actual light.

  • Full-scale sample boards
  • QR codes linking to specifications
  • Multiple lighting condition photos
  • Recommended pairings and applications
Deliverable: Sample Kit & QR Library
Sampling - The Luxury of Certainty
04

Specification

Locking the Decision

Your approved finish is documented with precision: color codes, sheen levels, square footage, substrate prep requirements. No ambiguity. No surprises.

  • Final finish documentation
  • Room-by-room specifications
  • Substrate preparation plan
  • Protection and ventilation notes
Deliverable: Finish Specification Sheet
Specification - Locking the Decision
05

Application

The Craft

Impeccable execution with a calm client experience. Daily progress updates, photo documentation, and the patience each coat demands. We never rush.

  • Site prep and substrate readiness
  • Daily progress rhythm
  • Photo updates for off-site clients
  • Detail finishing and edge perfection
Deliverable: Progress Documentation
Application - The Craft
06

Reveal

The Unveiling

Final walkthrough in correct lighting. Touch-ups if needed. Care instructions for long-term beauty. Your finish is presented like the work of art it is.

  • Final inspection walkthrough
  • Touch-ups and refinements
  • Care and maintenance guide
  • Warranty documentation
Deliverable: Care Card & Guarantee
Reveal - The Unveiling

The Difference

Why This Matters

No Surprises

Every decision is documented before work begins. You know exactly what you're getting, in writing.

Protected Investment

Proper specification means no costly do-overs. The right finish is selected once, executed once, and lasts.

Portfolio-Quality Results

Every project is documented, refined, and completed to a standard we're proud to show. Your space becomes a reference.

Ready to Begin?

It starts with a conversation. Tell us about your project and we'll schedule a discovery consultation.

Inquire About Your Project

Virtual Daragh

Plaster Expert

Welcome! I'm Virtual Daragh, here to help you explore decorative plaster options. What would you like to know?

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Virtual Daragh

Plaster Expert